Week 6 and 7 Time Plans

Week 6 (Monday 8th– Friday 12th)

  • MONDAY
    I plan to realise my designs and choose one to go with for all my proposed creations (labels and food packaging). For this I will need a computer with illustrator on it.
  • TUESDAY
    I plan to print development and annotate in sketchbook, meaning I will need a printer and a sketchbook.
  • WEDNESDAY
    I plan to put my chosen designs across 4 different flavoured smoothies.
  • THURSDAY
    Continue Wednesdays task as well as beginning to create food packaging with the same designs.
  • FRIDAY/WEEKEND
    Catch up on sketchbook, and think about other media designs and ideas.

This week went as planned in terms of what I wanted to complete, however everything was delayed slightly due to the struggle to reach a final design which I liked. However, once I reached this, I managed to complete what I suggested in the same week. However I have still not documented my developments into my sketchbook so unfortunately that is going to have to be a job for the following Monday morning.

Week 7 (Monday 15th– Friday 19th)

  • MONDAY
    Print out developments and document in sketch book, as well as tweak and refine designs ready for completion. I also plan to finish my food packaging all together as well as beginning to create designs for my other media.
  • TUESDAY
    I wish to spend Tuesday catching up on my blog as well as my sketchbook.
  • WEDNESDAY
    Complete all digital designs as well as other media and print ready for hand in.
  • THURSDAY
    HAND IN AT 9AM- must submit completed sketchbook and printed designs.
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Week 4 and 5 Time Plans

Week 4 (Monday  24th April-Friday 28th)

  • MONDAY
    I plan to finally do my mood boards for potential brand direction. For this I will need a computer with internet access, as well as photoshop and a printer.
  • TUESDAY
    I plan to develop some of my existing logo designs to each brand direction from each mood board which I create. For this I will need the same as the above.
  • WEDNESDAY
    Continue with the above.
  • THURSDAY
    Continue with the above and developing my logos further.
  • FRIDAY/WEEKEND
    At this point I was to begin preparing for creating my actual label designs. Thinking about how my packaging will work digitally. For this I will need a pen and my sketchbook.

I was 100% on schedule this week and managed to complete all that was planned this week.

 

Week 5 (Monday 1st May-Friday 5th)

  • MONDAY
    Begin creating some bottle label designs on the computer using photoshop.
  • TUESDAY
    Development of designs on the computer.
  • WEDNESDAY
    Continue with development.
  • THURSDAY
    Continue with development.
  • FRIDAY/WEEKEND
    Begin to realise designs to enter the realisation and refinement stage on Monday.

This week went as planned with development however something I had not planned for was the transition from photoshop to illustrator. Illustrator enabled me to create much neater designs therefore it was a much better software to use. Also unfortunately I was not able to reach the realisation stage over the weekend which was something that was worrying me as this could potentially set me off schedule. Also, I had to create some simplistic illustrations of fruit to use as part of my designs which wasn’t something which I planned however It was part of my development. Something which I did not plan nor have I done, is documenting my development into my sketchbook so this is something I will have to do next week.

Week 3 and Easter Time Plan

Week 3 (Monday 3rd April-Friday 7th)

  • MONDAY
    Begin idea exploration by focussing on font and typography for potential loo designs for my brand name. I will need a computer, printer, fine liner and glue.
  • TUESDAY
    Continue with above and respond to findings. Possibly carry out a questionnaire for brand name ideas. For this I will need the above list.
  • WEDNESDAY
    Explore colour schemes and brand themes by creating some mood boards for potential brand directions. For this I will need a computer with internet access, photoshop and a printer.
  • THURSDAY
    Continue above.
  • FRIDAY/WEEKEND
    Continue with logo name exploration as well as week 3 blog entry.

This week wasn’t quite as planned however I did still make progress. Monday was completed however this led to some ideas which weren’t quite planned. The typography I considered inspired me to look into bold mark making with the use of black and white paint and a large brush creating brush stroke effects. Although this wasn’t planned, It gave me huge inspiration for what my brand identity could potentially look like. I was not able to complete either a questionnaire or my mood boards however on reflection, I feel that those plans were a bit premature and they are something which I think I will consider at a later date. However I did manage to begin logo and name exploration.

Easter Holidays

  • WEEK 1
    I wish to spend the first week of the holidays catching up on my sketchbook and ensuring that there are no gaps.
  • WEEK 2
    I want to spend the second week of the holidays looking at logo and brand names and drafting up some thumbnail designs.

I managed to complete all of the above meaning that I could come back to college after the holidays feeling up to date.

 

Week 1 and 2 Research Time Plan

Week 1 (Monday 20th March-Friday 25th)

  • MONDAY
    I will spend all day Monday walking around Newcastle gathering both primary and secondary research from shops and book stores. I will be using my phone camera to take photographs as well as a printer and a computer and money to print out my images. I will also be using the money to buy some packaging such as a smoothie or a snack.
  • TUESDAY
    I will start collating my findings into my sketchbook. For this I will need a new sketchbook, glue and a fine liner.
  • WEDNESDAY
    I will now annotate and begin responding visually to my research. I will need some pencils, a fine liner and my sketchbook.
  • THURSDAY
    Continue with annotation and responding.
  • FRIDAY/WEEKEND

I plan to finish my annotation on my findings to date as well as collect further research as I plan to visit ‘The Corner’ in Jesmond. I will also complete week 1 blog entry. For this I will need some money, camera and a computer.

During this week I managed to complete all that I planned. I even did a little more as over the weekend I also visited ‘ The Naked Deli’ and took lots of photographs. ‘The Corner’ was also a little disappointing as none of the products sold had their own branded packaging, however I still carried out some research and took inspiration from the logo design.

 

Week 2 (Monday 2th March-Friday 31st)

  • MONDAY
    I plan to document the weekends research into my sketchbook including annotation. For this I will need to print my work and I will need some glue and some pens.
  • TUESDAY
    I will spend Tuesday finishing Mondays work.
  • WEDNESDAY
    I wish to spend Wednesday looking at juice bar brands and potentially going out into Newcastle. I will need some money and my camera again for this task.
  • THURSDAY
    I will spend all morning preparing my sketchbook for the critique which is at 1pm.
  • FRIDAY/WEEKEND
    I plan to spend the weekend carrying out secondary research utilising Pinterest and thedieline.com. i will also do my week 2 blog entry. I will need a computer with internet access and a printer.

I also managed to complete these tasks this week and I am also finding keeping a time plan useful as it is really proving to keep me on track. It is also making me relax a little as I feel very in control with what is happening. I was fully ready and prepared for the critique which I planned and it was very useful for me to gather other people’s opinions and feedback.

Realisation Problem

Week 5 problem solving- struggling to transfer from the development stage to realisation.

I am at a stage with my project where I am feeling stuck and I can’t really see a way of moving forward. I have felt like this for some time now however week 5 has definitely been the lowest point. I feel that although I am making literal progress with the amount of work I am creating, I feel that I am making little to no progress with the actual graphics within my designs. I am not happy with the work I am producing and I can’t seem to overcome this. I have tried taking some time out to reflect and look back on my sketchbook to create a freshness of mind, however this did not work as well as I had hoped. I have also spoke continuously with my tutor for support and guidance however I am still feeling stuck. The more time is running out, the more concerned I am becoming and I am certain that this can’t be helping.

Fortunately, it was the beginning of week 6 where I began to overcome this problem. The resolution came when I sat back and stripped back my work, picked out the potential problems and changed them. for example, the bottle shape for my template was a water bottle with uneven edged which weren’t working well visually with my designs, so I changed it to a more regular shape bottle. I also simplified the amount of content on the front label and introduced a back label to hold this further content. This helped so much and definitely got me to the point of realisation. However, I couldn’t have made this resolution without the help of my tutor.

Week 6

I began this week with a big of concern as this is the beginning of the final two weeks of my final major project. I spent this following week continuing with my development and reaching the realisation stage which I am glad to say I did. After feeling very concerned and stuck, throughout the week I overcame this and Wednesday was my breakthrough point. I spent most of Monday with my tutor discussing where I was at and what needed to be done to really begin to realise my designs. Monday was extremely beneficial for me as this gave me the push I needed to have my breakthrough. This talk lead me to the point of creating some simple designs which looked more refined and professional, and from this point it was just a matter of refinement and tweaking my designs to be 100% happy with them.

I think the breakthrough point came when I began thinking of my bottle labels as a front and back rather than just the front. Until this point I was just concentrating on developing and creating a front label and I think in a way, this had restricted my designs and thought processes as this lead me to trying to squish too much information onto my front label which caused my designs to look cluttered. Another factor which lead to my breakthrough was a change in my bottle template. Until the beginning of this week, I have been using a water bottle template to base my designs onto and the shape of this bottle was difficult to work with due to the uneven edges. Once I began using not only an easier template, but a more appropriate shape to my project, it gave me an easier platform to work from.

On Thursday I finally decided (with the help once again from my tutor) which design to go with. We were both happy with the design and I was beginning to feel much more relieved. From this point, it was a case of now tweaking the design slightly in terms of colour, to represent different drink flavours. I had now created 4 super smoothies all of which are different flavours which I was pleased about, as in my project proposal I had only stated that I would create a minimum of 1 drink label.  I had also now begun creating some food packaging labels for both a ‘protein brownie’ and a ‘raspberry and cherry granola bar’ and I named these projects ‘super foods’. At this current stage I would say that I was on schedule, however I still have to create some designs for my two other forms of media, however I have the final week to do this.

Over the weekend I am going to draft up some more simplistic outline illustrations of vegetables to be used for my further food packaging which are going to be for salad boxes. I am also going to do some thumbnail sketches of some ideas for my two other forms of media. I am already thinking of doing a paper bag to be used with the food packaging as well as a poster to inform people about the product and where they can buy it such as Tesco, Asda and Waitrose. I am also going to make sure my sketchbook is completed up to date so I am ahead of schedule ready for handin.

Week 5

This week I began drafting up some initial drink label designs. I began creating these on photoshop however this software was restricting me so I quickly moved onto illustrator. On illustrator I reconstructed my logo designs and then continued with my ideas. The first design which I drafted on photoshop was mainly inspired by the ‘Naked Deli’ in terms of their layout on their bottles. However I quickly discovered that this design was not working at all. So from this, I decided I was going to spend this following week entirely on the computer creating a range of designs using the mark making ideas I was inspired by as well as referencing back throughout my sketchbook looking for inspiration.

This was working well and I was creating a range of designs inspired by innocent smoothies as well as the taco cookbook. However, at this stage I was not yet settled on a logo or name for my brand so I was playing around with designs for both. I started with ‘Kick Start’ and at first I was really liking my initial designs, however once I spoke to my tutor, I realised that although my designs were working, they were too small and would be lost on an actual juice bottle and wouldn’t stand out on a shelf. I then tried to scale up some of my designs, to make them stand out more and unfortunately this resulted in some very bulky and harsh designs.

I then started designing some designs for the name ‘Nectar’ hoping that this would give me a fresh state of mind which I thankfully did. My designs were very simple but they were beginning to look neater and more refined but were still a far way from finished. At this point I was shocked because I assumed that I would result in the name ‘Kick Start’ however at the current stage I am at I am currently thinking that I may result in the name ‘Nectar’. With the nectar designs, I was beginning on looking at the label as a wrap around as opposed to a static front label. Although i was happier with my designs, i felt that they were still a little bland and simple and this was the point at which i reconsidered my logo. As it was currently just a stand alone font in the style of Roboto thin, with some guidance from my tutor, i made it more stylized by simple font manipulation. i am much happier with my logo now and i think that it will work much better with my packaging compared to my previous one.

Currently at this point in the project I feel that I am beginning to struggle and see a resolution with my designs. I feel that they aren’t really working and I am concerned that I don’t yet have a brand identity. I am going to spend the weekend reflecting on my project and I am prepared to go into it net week with a fresh mind ready for my breakthrough.